About Us

At Reel Loco, CRAZY is a commitment. We’re a design production house with a score of TV, corporate and commercial works under our belt. Equipped with talents and facilities to see a project through from conceptualization to post production, colleagues and clients can look forward to a fuss-free collaboration. We don’t like to think of ourselves as mere executioners of ideas. We constantly challenge ourselves to look beyond trends and ask the “what ifs”. Sometimes we find the right partners in crime to turn loco questions into visual reality.


With his keen eye for aesthetics, he has numerous property ads, electronic and lifestyle product shoots under his belt. Other notable works were for PSA, the NEA Anti-Littering Kung Fu Master and NEA Anti-Dengue Family Fiend which was nominated as Top 10 local ads in Singapore Viewer’s Choice Contest.

With formal training in the Fashion Industry, Shaun likes to bring understated beauty into lifestyle themed products. His directing philosophy is to constantly tell stories simply and cleverly, dosing his shots with laugh-out-loud humour whenever the context allows. There is also a soft side to him that regularly puts heart-work into serving up Public Service Announcement videos for good causes.

With formal training in Australia, Chris started out as a storyboard artist and off-line editor. Honing his craft across an array of production skill sets, he was then scouted as a TVC Director and began developing his emphasis on comedy and performance.

He has since been awarded jobs over extended periods across Asia, with recent work including KFC – Singapore, Huawei – Shanghai, FarEasTone – Taiwan, Tiger Beer – Singapore and more. His work has also won him awards like a Gold at the MediaCorp Laurel Awards, Silver and Bronze at the Creative Circle Awards.

Nicky Loh is a self-taught filmmaker who is based primarily in Singapore and Shanghai. If not, he is constantly on the road for commercial, fashion, and documentary projects.

“Filmmaking has always been about exploring the journeys taken by people and putting them onscreen”, Nicky muses. "Mine started at Reuters as a photojournalist, and I believe that has shaped how I tell stories. Authenticity and emotional intimacy are always what I look for through the viewfinder."

Born in Hong Kong, Elgin and his family migrated to Singapore in the early 90s. A graduate of the Bachelor of Fine Arts (Hons) program at the Nanyang Technological University, School of Art, Design & Media, his thesis short film, Promises In December premiered at the 23rd Singapore International Film Fes4val, winning both the Best Film & Best Director accolades in the Silver Screen Awards Short Film Competition section. Meticulous with detail and immaculate beauty, Elgin is currently based in Singapore as a television commercials director in the TV advertising industry.

Her work is driven by her desire to give a voice to the weak. She believes a good Film can touch the lives of many and make the world a better place to live in. Geck’s youthful charm makes her a natural in gettng the best out of child actors. She has directed various short films that has won her awards. In recent years, she has worked on commercial with brands such as POSB, OCBC, Mastercard and HP. She has also worked with notable creative agencies such as BBH, BBDO, Grey Agency and McCann.

The team
Contact Us
Tell us about your project’s timeline and budget. We’re straightforward with our abilities and pricing, so knowing where you’re coming from will help us hit your target.
Your Name*
Your Email*
Your Message*